Engaging Users

When we say users participate, it’s not just idle chat — we can prove it!

TrustWorks - Engagement Stats

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Each private community gets a page that’s visible to all members, which shows how many people have been invited and how many are active participants.

That page also shows the amount of activity for the group (and companies can have as many sub-groups as they like, including sub-sub-groups, and cust0m skill-sets for any part of the organization).

Anyone who is a member can see the registration stats, as well as the number of questions asked and answered by each member, each user’s average response time, and more!

Social Responsibility gets members enrolled:

TrustWorks - Engagement Emails

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A mandate from corporate authority can motivate some employees to participate.  But isn’t that the problem with the last system you installed for your enterprise?  Aren’t you tired of setting up tools that nobody uses?

TrustWorks™ has taken the best lessons from observation of successful social networking sites, and applied them to corporate knowledge management. What motivates people to participate?

It turns out that some people do respond to a letter from the CEO, so announcement of the mandate is one of the many things we do.

But people respond more to the actions of their peers, so our emails are structured to include comments about who else in the organization has decided to participate.  And each user needs to see what the site has to offer them, so every email includes a random sample showing the types of questions that can be asked and answered within your private community.

The Moral Compass Rules All

More than any mandate or command from an employer, the primary motivation for users to register, participate, and respond to inquiries on TrustWorks™ is the personal sense of duty and responsibility.  If a co-worker is in trouble, most users have a human response of wanting to help.  If the query relates to an unfamiliar subject, then the recipient will feel helpless.  But TrustWorks™ never does that — nobody receives a question unless they previously indicated a willingness to answer that type of question.  So there are no “false hits”, and every user knows that any incoming question is very important to the colleague who asked it.

Tying the knot between corporate values and personal values is a subject often-questioned… but our research shows results that are clear.  People reject any “knowledge management” tool that sends them irrelevant questions, because of the desire to avoid an inability to assist.  And the good news is that an overwhelming majority of people are more than willing to answer questions which are correctly directed to them.  As long as the recipient knows “it’s a member of my community who needs help”, nearly everyone is willing and feels honored to respond.

Set Up a Commitment-Free Trial Today

At TrustWorks™, we don’t “ask” you to participate — we know where the value exists, and we’re more than happy to prove our worth by showing you and anyone in your community the usage stats which prove the value to your organization.