Founders
Aaron Sylvan, Founder and CEO
Previous businesses include One Technology, an operations research software company in Cambridge, MA, which Aaron founded and ran for 7 years as President and Chief Scientist, including raising $3.5M in investment capital. Aaron has been developing software and managing technology companies since childhood, selling his first product when he was in the 8th grade. A graduate of NYC’s Stuyvesant High School, he holds a BA in Electronic Music from Bennington College, and an Executive MBA from IMD in Switzerland.
Martin Adamec, Chief Technical Officer
A senior engineer of many mainstream web sites, Martin’s expertise as an architect of high-traffic database systems is at the core of our development. PHP, SQL, and Unix are his primary domain, and he supervises all other technical activities.
Giles Lewey, Senior Content Editor
A chess champion with a background as a financial editor, Giles’ attention to detail and wide range of experience uniquely qualifies him to manage taxonomy for TrustWorks and our custom implementations for clients.
Contractors
Mark LaRosa, Interim VP Sales
Specialist in high-tech startups, developing sales strategy and programs for training sales staff in launch environments. Formerly VP Sales for AngelSoft, the de facto standard for the investment community.
Ray Bengen, Senior Software Architect
Over 25 years development experience, primarily working in LAMP environments (Linux, Apache, MySQL, PHP)
Doug Grove, System Admin and Security Specialist
Telecommunications security and anti-intrusion specialist since the first personal computers, currently managing high-value global communications systems.
Whitney Hess, User Experience
Independent user experience designer, writer and consultant based in New York City, focused on making things fun and easy to use, while demonstrating business value.
Michael Dawson, Graphic Design
Los Angeles based industrial and graphic design and illustration, specializing in technology companies and branding.
Hal Cantor, Copy Writing
Hollywood screenwriter for film and television, Hal is the bridge between our “culture of engineers” and the public voice of the company.
Susanna Speier, Social Media Presence
As a consultant to many emerging tech companies, Susanna maintains our growing network on Facebook, Twitter, and LinkedIn.
Advisory Board
Gideon Gartner — Serial Entrepreneur, Founder of Gartner Group (NYSE: IT), GiGa Information Group (NASDAQ:GIGX, acquired by Forrester), and SoundView Technology Group (formerly NASDAQ:SNDV)
Carlos Cordón — Professor of Strategy, IMD Business School, Lausanne, Switzerland
Matthew Simmons — Distance Learning Manager, IMD Business School, Lausanne, Switzerland
Richard Johnson — Growth-Specialist CEO, specializing in improving company performance for founder liquidity

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