Facebook, Twitter, and even LinkedIn, all work on a “broadcast model”: When you have a question, you broadcast it to a large audience and hope someone will answer. This is great for “keeping in touch”, like sharing status comments or vacation photos, but it is not good for important questions.
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Important questions aren’t public
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Busy people don’t read broadcasts
When you have a question that’s too personal to put on facebook, or that needs an immediate answer, the “broadcast model” is broken. You don’t want hundreds of people reading your private business, so you can’t have a conversation about anything deeply personal. And if you have a business question, you don’t want an answer from someone who is reading the news feed — the talented people are probably busy doing their jobs, and won’t even see your post.
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You need private, direct connections,
and a system that tells you who to ask.
Facebook profiles are very limited, and nobody writes posts about all their areas of experience, skills, and knowledge. LinkedIn has a nice online résumé, but it still doesn’t have details of your personal and professional experience. So you can browse social networking sites all day and never find who can help with what. TrustWorks™ proprietary technology and in-depth inventory of experiences finds you who to ask — in the office, your alumni community, or your circle of friends — without publishing your questions or your skills.
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Most of our knowledge and experience is private,
and we want to keep it that way!
TrustWorks™ comprehensive and private profiles of “who knows what” are customized for each groups: co-workers, classmates, friends, special interests. This system solves the problem of “who to ask”. You control the data, you control who has the right to ask you questions, and you control who you trust to answer questions. No communications are allowed without your permission, and there is no “searchable archive” that people can find later.
When someone “in your circle” wants your help, the system asks your permission before establishing the communication — and then you can connect via email, SMS, or even offline if you like, guaranteeing security.
When you ask or answer a question, you know which of your trusted communities is involved. Questions can be marked urgent and announced by SMS or IM, or less urgent and managed by email. And you have complete control over who has access to your inventory of skills and experiences.
- It’s a way to make yourself available to the people around you,
- and get advice or assistance from the people you trust,
- without broadcasting your discussions or your profile.
Having a private online profile allows members to make themselves available to co-workers, friends, and classmates, on a permission-only basis.
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TrustWorks™ is for business, friends, and alumni groups:
When employees need to share knowledge better, TrustWorks™ is a fast and inexpensive solution, ideal for small and medium enterprise. There are no broadcast feeds or mass mailings — and because the content has personal relevance, TrustWorks™ users have a higher level of engagement!
Alumni want to help each other and donate more when they do – “The number of other alumni and friends the donor knows raised giving at an increasing rate to the tune of 14.6 percent,” and “the intensity of alumni engagement in activities connected to the alma mater raises donations significantly to the tune of 22.5 percent.” — so this is an opportunity to increase donations by 14%-22%! (click for independent research)
Feel like you have a lot to offer, but people just never ask you? Register a free confidential TrustWorks™ profile, so you can make yourself available to your trusted community, without compromising your privacy!
Need help with something personal or professional? Get your friends, co-workers, and classmates signed up, and say “good-bye” to broadcast-style social networking!
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A private TrustWorks™ community can be online in minutes
TrustWorks™ is a hosted solution, licensed to small and medium enterprise under a Software-as-a-Service subscription (“SaaS”), discounted for not-for-profit organizations and educational institutions, and free for individuals.
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TrustWorks, Inc., founded in 2007, is a Delaware corporation, backed by the founder of Gartner, Inc. and other accredited investors. New York City offices located at 12 Desbrosses St., NY, NY 10013, with a main switchboard at (646) 825-5300. Additional information is online at http://about.trustworks.com or info@trustworks.com. For investment information, contact Aaron Sylvan, CEO, at aaron@trustworks.com or on his direct line at (646) 825-5307.

