Have you seen this article from CNN about the need for privacy in social networking? http://www.cnn.com/2010/TECH/ptech/04/01/facebook.developers.privacy/index.html?hpt=T2
TrustWorks™ delivers that privacy to the internet:
What makes Facebook great is that it’s a way to share personal, casual information and updates with friends. It’s a way to “keep in touch”. What makes LinkedIn great is that is does the same, but in a fashion structured around business activity.
What’s missing from both is that there’s no good way to know who to ask. Since everything is broadcast, you can’t directly target anyone. Which one of your friends can recommend a great Thai restaurant, a trustworthy Volvo mechanic, or knows whether it’s better to vacation in Ibiza or the Seychelles? If you ask on Facebook, your question gets lost in the Feed and the one person in your graph who can really help you is probably not the one who answers — because you didn’t target them privately.
And what about serious questions: A loved one has a health problem, or you face a serious challenge in the workplace. You can’t ask about that on Facebook or LinkedIn either, because you don’t want all your friends to know about your problem. But you do want to know which one of your friends is the one who had a parent die of cancer, or a kid with the same emotional problems as your own, so you can have a very private conversation – maybe even anonymously (but within your trusted community).
For businesses, corporate q-and-a means big money: A salesperson needs to get a bid to a customer, but can’t figure out who in the company can answer a question about the product spec. Result: Delayed or Lost Sales. An engineer is working on a project and needs to know who was the last person to speak with the supplier of one of the parts. Results: Missed Deadlines, Angry Customers. A consultant has a project in a new sector, and has no way of knowing that someone in another office has a work-history in that industry. Result: Inferior Work-Product.
Why do 90% of mergers fail to produce shareholder value? Because when two companies merge, the theory is that the union will have greater worth than the sum of the parts. But there is rarely a real strategy for how to realize that synergy. TrustWorks is a very rapid-deployment solution for that problem: it enables two large and disparate organizations to have quality knowledge-sharing fully operational within weeks instead of months or years. This builds both operational bonds and social bonds between the two companies and cultures — and an immediate improvement in performance.
TrustWorks™ — Social Knowledge Management
TrustWorks™ maintains a confidential index of the skills and experiences each user can offer to others, and arranges private, permission-based dialogs within personal and corporate communities. By participating, users get faster and higher quality answers, while reducing their inbound traffic to only the high-value conversations. At present, it is free to the public, licensed as SaaS or private installation for corporate intranets. Substantial discounts are available for not-for-profits, educational institutions, and alumni groups.
